MemoPryl Review: Did Dr. Ohsumi Really Reveal a “7-Second Coffee Trick” for Alzheimer’s on “60 Minutes”?
Had you’ve been searching for information about a “Dr. Yoshinori Ohsumi coffee trick” for memory loss, a supposed Nobel Prize-winning neuroscientist’s “controversial memory discovery” on CBS “60 Minutes,” or reviews of MemoPryl supplements — you need to read this first. No doctor named Dr. Yuto Ohsumi exists. No coffee ritual reverses Alzheimer’s or dementia. And “60 Minutes” never aired any such segment. What you watched was a deepfake scam, and MemoPryl is the product at the end of it.
Do not buy MemoPryl supplements.
What Is MemoPryl?
MemoPryl is a supplement being marketed online with sweeping claims about reversing Alzheimer’s disease, dementia, severe memory loss, and brain fog. Despite those claims, the product has no backing from any doctors, hospitals, universities, or credible public figures. No peer-reviewed research supports it. No regulatory body has approved it for treating any neurological condition. MemoPryl has no legitimacy as a miracle memory product of any kind.
The Fake “60 Minutes” Website
The MemoPryl scam reaches consumers through social media advertisements that lead to a website designed to look like the official CBS News website — complete with the network’s visual branding and layout. It is not affiliated with CBS or “60 Minutes” in any way. It is a fraudulent imitation.
The fake report carries the headline: “Nobel Prize-winning neuroscientist goes public with controversial memory discovery.” The page features AI-generated images of a Japanese scientist appearing alongside actor Clint Eastwood, and claims that after 18 years of research and 47,000 patients treated, a doctor named “Dr. Yuto Ohsumi” is speaking out — and that pharmaceutical companies are trying to take the video down.
None of this is real. “60 Minutes” never covered a special memory discovery by any doctor named Ohsumi. The images of the scientist with Clint Eastwood and Dr. Daniel Amen are artificially generated. Neither Clint Eastwood nor Dr. Daniel Amen has any connection to MemoPryl or any such discovery.
Who Is Dr. Yoshinori Ohsumi — and How Is He Being Misused?
The real Dr. Yoshinori Ohsumi is a distinguished Japanese cell biologist who won the Nobel Prize in Physiology or Medicine in 2016 for his work on autophagy — the process by which cells break down and recycle their own components. He is a legitimate and highly respected scientist.
He has absolutely nothing to do with MemoPryl supplements, a coffee trick for memory loss, or any Alzheimer’s reversal protocol.
What scammers have done is take Dr. Ohsumi’s image and likeness, give him a fabricated name — “Dr. Yuto Ohsumi” — and use deepfake artificial intelligence technology to manipulate lip movements and generate fake audio, making it appear as though he is endorsing a miracle treatment on a CBS News program he never appeared on for this purpose. In some versions of the video, his name changes entirely, suggesting scammers cycle through variations to stay ahead of search engine scrutiny.
To be absolutely clear: Dr. Yoshinori Ohsumi has nothing to do with a memory discovery, a coffee ritual, MemoPryl supplements, or any recipe for reversing Alzheimer’s and dementia. His image and likeness are being fraudulently misused.
The “7-Second Coffee Trick”: Another Scam Hook
At the heart of the fake “60 Minutes” segment is the promise of a natural “7-second coffee ritual” that can supposedly reverse even the most severe cases of memory loss and Alzheimer’s disease.
This recipe does not exist.
Showing viewers a familiar, appealing ingredient — coffee, in this case — is a deliberate psychological tactic used in supplement scam funnels. The promise of a free natural remedy is dangled in front of viewers specifically to keep them watching a very long video. Scammers have used this same structure with honey, blueberries, turmeric, limes, “Arctic butter,” and countless other pantry ingredients. The ingredient changes. The tactic never does.
By the end of the video, the promised recipe is never actually delivered. Instead, viewers are told the “two natural ingredients” have been combined into a product — MemoPryl — which they can purchase. The recipe was bait. The bottle of supplements was always the destination.
There is no coffee ritual, simple or otherwise, that can reverse Alzheimer’s disease, restore lost memories, or repair neurological damage.
The Acetylcholine Claim
In the fake “60 Minutes” video, the deepfake version of “Dr. Ohsumi” claims that memory loss is caused by a neurotoxin present in everyday life that slowly depletes acetylcholine — a real neurotransmitter sometimes called the “memory messenger” because of its role in transmitting signals between neurons. He claims his team, working with Harvard University, developed a treatment based on this discovery.
Acetylcholine is a real and scientifically recognized compound. Its role in memory function is legitimate medical knowledge. But Harvard University has no connection to MemoPryl, and no such study was conducted. The scammers are layering real scientific terminology onto an entirely fabricated story to make their claims sound credible. It is a common tactic in this category of health supplement fraud.
Emotional Manipulation Tactics in the Video
Beyond the scientific-sounding language, the MemoPryl scam video employs several emotional manipulation tactics worth recognizing:
Veterans: The video features a testimonial from a man described as a decorated former Navy serviceman with 26 years of service and multiple medals, who claims MemoPryl restored his memory to the sharpness of his active-duty years. This is designed to appeal to veterans, older Americans, and patriotic viewers.
Religion: The video invokes God and faith-based language to create a sense that the product carries moral legitimacy. Scammers use religion not out of belief, but as a tool to lower a viewer’s guard and trigger an emotional purchase decision.
Big Pharma suppression: The video claims pharmaceutical companies are actively trying to take it down, implying the remedy is real and powerful enough to threaten corporate profits. This is a manipulation designed to exploit — entirely reasonably — widespread frustration with pharmaceutical pricing and the healthcare industry.
Do not let scammers use your values, your faith, or your frustration against you.
Product Name Cycling: Why You Keep Seeing New Names
Products like MemoPryl are part of a larger pattern of supplement scam operations — many showing signs of originating in Brazil — that continuously generate new product names to stay ahead of consumer complaints and search engine results. The naming convention is nearly always the same: a prefix like Memo-, Neuro-, Brain-, Glyco-, or Sugar-, combined with a new suffix to create a fresh product name that hasn’t yet accumulated negative reviews online.
By the time investigators and consumer protection advocates document one product, another name has already launched. The fake “60 Minutes” website, the deepfake scientist, the pantry-ingredient hook, and the dropper bottle or pill jar at the end are all recycled from campaign to campaign.
What To Do If You Already Ordered MemoPryl
If you purchased MemoPryl after watching one of these videos, take action immediately:
- Contact your bank or credit card company and report the transaction as fraud. Request a chargeback.
- Watch for recurring subscription charges. Scam funnels like this frequently enroll buyers in monthly auto-billing that may not have been clearly disclosed at checkout. Monthly charges can run into the hundreds of dollars.
- Do not count on the money-back guarantee. These are routinely not honored. Pursue your refund through your financial institution rather than through the seller.
The Bottom Line on MemoPryl and the Dr. Ohsumi Coffee Trick
| Claim | Reality |
|---|---|
| Dr. Yuto Ohsumi revealed a memory cure on “60 Minutes” | False — “Dr. Yuto Ohsumi” does not exist |
| Dr. Yoshinori Ohsumi endorsed MemoPryl | False — deepfake AI misuse of his image |
| CBS News covered the controversial discovery | False — fraudulent imitation website |
| A 7-second coffee ritual reverses Alzheimer’s | No scientific basis whatsoever |
| Clint Eastwood was treated using the protocol | False — AI-generated imagery |
| Dr. Daniel Amen collaborated on the research | False — AI-generated imagery, no endorsement |
| Harvard University co-authored the study | False — Harvard has no connection to MemoPryl |
| Big Pharma is suppressing the video | False — manufactured urgency tactic |
MemoPryl is not a miracle product. Dr. Yoshinori Ohsumi has nothing to do with it. There is no coffee trick, recipe, or pantry-ingredient ritual that can reverse Alzheimer’s disease or dementia.
If you or someone you love is dealing with memory loss, cognitive decline, or symptoms of Alzheimer’s or dementia, please consult a licensed medical professional. A doctor can provide evidence-based guidance and connect you with treatments that have real clinical support. No supplement found at the end of a long online video is a substitute for that.
