Amidst the dynamic shifts in the financial circle, the lending industry stands transformed, thanks to the ingenuity of fintech pioneers. The latest trailblazer in this revolution is SeedFi, an innovative digital lending platform dedicated to elevating financial access, championing responsible lending, and nurturing financial literacy. Join us in this blog post as we explore the wisdom imparted by Pelumi Alli and Samaila Dogara, the co-founders of SeedFi, shedding light on the company’s evolution, mission, and vision. We’ll also delve into their unwavering commitment to data-driven lending and a customer-centric approach that defines their unique position in the financial landscape.
What is Seedfi?
SeedFi is a data and digital lending company which is focused on ensuring financial growth and empowerment for individuals by providing solutions to the issues around the credit ecosystem.
SeedFi also aims to demystify the credit process and eliminate the prejudices around financial aid by ensuring that financial literacy for consumers exists.
Key Financial Details:
- Interest Rate: Ranging between 3-7% monthly based on customer eligibility.
- Annual Percentage Rate (APR): Falling within the 42-70% range, determined by the interest rate extended to the customer.
- Loan Period: Customers can avail themselves of loans spanning from 3 to 12 months for repayment.
Representative Example:
- Loan Amount: ₦50,000 borrowed for 12 months.
- Monthly Interest Rate: 4%.
- Fee: 2% flat.
- Insurance: 1% per annum.
- Total Amount Payable: ₦65,431.30.
- APR: 54.347%.
Here’s a breakdown of SeedFi’s comprehensive offerings:
- SeedFi Consumer Loans: Swiftly meet immediate obligations with consumer/retail loans through SeedFi, ensuring a seamless process within minutes.
- Clusters: Join or create a community on SeedFi to benefit from enhanced interest rates and exclusive discounts available to these SeedFi communities.
- Creation and Funding of Wallet Accounts: Empower yourself by creating and funding your wallets on the platform, facilitating easy access to loans and meeting repayment obligations.
- Buy Now, Pay Later with SeedFi Shop: Access financing for a range of needs, from event tickets to groceries and assets like electronics and inverters. Improve your lifestyle without depleting your savings under the pressure of inflation.
- Building of Credit History and Credit Rating: Leverage SeedFi to establish and enhance your credit rating by navigating the credit system responsibly and meeting your financial obligations.
- Great and Ethical Interest Rates: SeedFi distinguishes itself in the financial market with competitive interest rates, making it the preferred lender of choice.
Addressing Lending Industry Challenges
The Nigerian lending landscape has faced several challenges, such as limited access to formal credit, lack of financial education, and a dearth of trust in the financial system. In a country where only 33 percent of the adult population are active borrowers, SeedFi aims to mitigate these issues through a multi-pronged approach:
Expanding Credit Access: SeedFi targets peri-urban populations, small business owners, artisans, and others who lack traditional collateral or credit history required by traditional lenders.
Providing Financial Education: SeedFi educates borrowers on building a strong credit profile, managing personal finances, and offers flexible repayment structures.
Leveraging Data: SeedFi App uses innovative credit scoring models that assess creditworthiness, providing loans to individuals and businesses with limited or no formal credit history.
According to Alli, SeedFi’s vision is a world where access to credit and financing empowers young Africans to pursue their dreams and SeedFi seeks to achieve this through the provision of flexible, convenient, and affordable digital lending solutions tailored to meet the unique needs of its customers.
Embracing Regulatory Compliance and Data Privacy
On regulatory compliance, co-founder Dogara said SeedFi places a strong emphasis on adhering to relevant financial regulations and safeguards, including approvals from the Federal Competition and Consumer Protection Council (FCCPC), Nigeria Data Protection Regulation (NDPR) compliance, and data audits with DataPro. Moreover, the company prioritizes customer data privacy and security, ensuring that sensitive information is protected in accordance with its privacy policy.
